Educational Content Production
Create educational content that actually works.
About the course
In today's world, it's not enough to only understand instructional design to produce educational content. That stayed in the last decade.
You're probably here because you're interested in this field, but also because you want to learn how to create educational content that works - and today we're expected to know what that content will be used for.
Unlike a content-marketing post — the kind you see on generic blogs, whose goal is much more about generating leads — ours have educating as their main goal. Even so, we take marketing and website-building techniques into account. That's why we'll learn a bit of each.
In this 2-hour course, you'll come out understanding:
what makes educational texts truly educational.
the basic principles of instructional design for you who are just starting out.
You'll come out with an understanding of what instructional design, heutagogy, educational objectives and events of instruction are.
At the end, there will be an assignment where you'll produce your first educational text and I'll give you feedback on it!
My name is Ivan Chagas, I've been an instructor here on Udemy for 3 years and gathered 6,000 students, in courses in Portuguese, English and Spanish. I've worked with educational content for 10 years, organizing events, I was an education manager at the largest innovation school in Curitiba and today I work full-time as an instructional designer and content creator.
Welcome to Poly's Educational Content Production course!
Course content
Introduction to Instructional Design
The 5 pillars of content knowledge, glossary and educational objectives.
What makes educational content good
Instrumentalization, context and heutagogy.
Basic text formatting
Scannability, headings, paragraphs, bold and lists.
The main mistakes writers make
Writing, proofreading and rereading.
How to research content
Internet research, reference base and credibility checking.
How to organize your content
Events of instruction and educational objectives: structure, planning and review.
Delivering the instruction
Map the steps, classify tasks, apply media and the events of instruction.
SEO techniques
What SEO is, the main rules and how to check your text.
What you will learn
- check_circleThe basics of how to teach with your content and how to write texts and lesson scripts that work.
- check_circleHow to please your readers: how to write content that's pleasant to read and consume, with good use of formatting in the educational context.
- check_circleYou'll learn the ABCs of instructional design: a first step to start producing texts.
- check_circleYou'll produce a short text for me and I'll give you feedback on it!
What is included
- smart_display2 hours on-demand video
- assignmentAssignments
- article21 articles
- download5 downloadable resources
- all_inclusiveFull lifetime access
- workspace_premiumCertificate of completion
Ivan Chagas
Instructional designer, educational product manager and content creator. He worked at Amazon, Cisco, Sovos and Aldeia, and today works mainly as an e-learning developer — a LearnDash specialist building AI-based solutions already in production. More than 20,000 students across four languages.